8 Activity: Generate 2 effective social media marketing ideas
Goal
- Effective promotion of your webshop
Instructions (as part of permanent evaluation)
- Explain / Demo / Showcase one of the following social media platforms to the classgroup
- You can opt to explain how to setup the typical "business page" in this social media platform and the best practises related to this. Research and explain what the best practises are for the header, company description etc... you need to have on you company page for this social medium platform. Explain conversation and content strategy if you are a business. Probably just posting about your products will not be the right one...
- Or you can explain how to use the platform for paid or for free marketing. You could for example research what the different advertising formats are which exist (e.g. "promote your post",...) on this platform. You could also research who will see this (e.g. profile based, search actions based,...)
- Timing: next class
- Format: Free format, just make your story attractive
| Social media platform | Business page setup & best practice | Paid & non paid marketing techniques |
| Google+ | ||
| Youtube | ||
| Other |
In order to avoid 2 student working on the same topic: Make your reservation here !
Instructions (as part of your portfolio)
- Conduct a competitor analysis in relation to social media approach
(you can use the framework below or use your own method).
Looking at the social media approach of your top 3 competitors (or other competitors), what are do's and dont's? What can you learn from it?
| Do's | Dont's |
| Community building (e.g.: Yunomi & interaction with fans (e.g.: Intratuin) | No languagesegmentation on the social media page (e.g.: Brico) |
| Attention for Customer Care through social media (e.g. Intratuin) | Not answering questions and complaints on social media (e.g.: Brico) |
| Call-to-action to provide content (e.g. Tiense Suiker) | Lack of activity, interaction on social media pages (e.g.: Horta, Hubo) |
| Personalise / storytelling through social media (e.g. Tiense Suiker) | Not acting when SPAM appears on social media pages (e.g.: Maxi Zoo) |
| Contests & extra's on social media pages (e.g.: Yunomi) | unpleasant, unprofessional design of the social media pages (e.g.: Horta) |
| Integration social media on website (e.g.: intratuin and Tiense Suiker) | No links to social media on the website (e.g.: Tom&Co, Maxi Zoo, Horta) |
- Explain which social media platforms you will recommend for use by this business. What are the marketing benefits for using those platforms ?
- Do now implement 2 effective Social Media marketing ideas, one on each of the 2 selected platforms
- provide links / buttons to those implementations
- reseach the best practices for using those social media platforms in a business context. (google "'mysocialmedia platform' for business", and you will find articles...) taken from this course or other sources you did follow for a professional and well finished social media business page on your 2 selected social media platforms. Make sure you mention the sources (e.g. URL's) consulted.
- provide input on how your implementation went along. Have you run into issues ?
- Post a variation of material reflecting the different topics, communication styles suitable for the selected platform
Proof (as part of permanent evaluation)
No formal deliverables required: you can showcase the social medium platform live the way you prefer. You will be judged on the clarity and completeness of your story. Try to cover this in 10-20 minutes.
Proof (as part of your portfolio)
- Build subpage “ACT 5.J: social media marketing ideas” as submenu of the menu “Activities” on your webshop.
- Put your answer on the created subpage.
1. competitor analysis social media approach
2. explain which social media platforms you consider strategic for the business you are in and why ? For what purpose do you intend to use them ?
3. Document your implementation of 2 social media idea's:
a. Social media idea 1
- Desciption of the idea
- List of best practises - points of attention respected
- Why effective for your business ?
- How did the implementation go ?
- Explain the rationale / strategy behind the postings mix you have
- Link / buttons to access the social media implementation
b. Social media idea 2
- Desciption of the idea
- List of best practises - points of attention respected
- Why effective for your business ?
- How did the implementation go ?
- Explain the rationale / strategy behind the postings mix you have
- Link / buttons to access the social media implementation