6 Activity: Set up your Campaign

Practical information

Activity performed per group

Set up a search network campaign fitting for your webshop:


Create a campaign (type: search network)

  • Scope & objectives of the campaign ?
  • Reflect on and set fitting location, language,  device targeting
  • Analyze, design, implement if useful ad extensions
  • Choose and control your bid and budget


Design and implement the add groups you need:

  • Clarify your hierarchical design of campaign topic > one or more add groups > associated ad texts
  • Design and build landing page(s) to connect your textadd to
  • Write and set up the text ad’s for the Google search network
  • Connect the right keywords at the right cost to the right add groups


Prepare a 5 minute demo of your google adwords campaign.

  • Record that demo with a screen recorder and walk me through while doing so. Use www.screencast-o-matic.com as screen recorder. You will have to install some software first from this website. Then you can fire up the screen recorder. When you have finished recording, the recorder will give you the possibility to store your result as a file, to upload it on screencast-o-matic or to save it on youtube. The easiests option is to store it on screencase-o-matic. You will get a public url to the video which you can publish on your website. Don't forget to turn the sound on !

 

Proof

Build sub page “5H ACT: AdWords” as submenu of “Activities” on your webshop.

Paragraphs (using below paragraph title):


Instruction summary


For each of the below letters, you provide:

  • Text proving that you have reflected (analysis, design) on what is the right thing to do for your webshop marketing in this step
  • You prepare with www.screencast-o-matic.com a 5 minute demo showing around the setup of your campaign. Link to the screencast-o-matic video on your website. Make sure your mike works while recording !


Steps to do this for:
 

    a) Create a campaign (type: search network)

    b) Reflect on and set fitting location, language,  device targeting

    c) Analyze, design, implement if useful ad extensions

    d) Choose and control your bid and budget

    e) Clarify your hierarchical design of campaign topic > one or more add groups > associated ad texts

    f) Design and build landing page(s) to connect your textadd to

    g) Write and set up the text ad’s for the Google search network

    h) Connect the right keywords at the right cost to the right ad group