10 ACT: Your e-mail marketing strategy

Activity (as part of your portfolio)

Summary

• Select one of the cloud e-mail service solutions mentioned or propose your own (e.g. campaignmonitor, myemma, phplist, mailchimp,...)
• Study the documentation and learn to work with it.
• Design your e-mail marketing campaign for your e-commerce prototype 
• Build an e-mail that gets opened and will work 
• Send your campagn out to a couple of test mail addresses.

Some details on what you need to do:

Design your e-mail campaign (Cfr. chapter 6. e-mail campaigns)

• Determining campaign objectives
• Establishing a communication schedule (frequency, timing)

Build an e-mail that gets opened and will work (Cfr. chapter 7, Crafting an e-mail that gets opened and chapter 8,  E-mail marketing basic tips to remember)

• Optimize the message envelope (From name, Subject Line)
• Personalizing your message
• Pre-header
• Headline
• Images
• Call-To-Action (CTA)
• Social Badges

Send your e-mail out to a list which just has a couple of test adresses

Proof (As part of your Portfolio)

• Create subpage "ACT 5.I e-mail marketing strategy"
• Mention what the cloud e-mail service provider you went for
• Design of your e-mail campaign
  Provide your campaign objectives & schedule. What is the reasoning behind your schedule
• Build an e-mail that gets opened and will work
  Explain where you applied best practise recommendations
  Publish the e-mail you prepared