4 Landing Page

When visitors "land" on your website, it would be interesting to know "where they come from". Was it a link in your newsletter ? Was it a search engine result ? Did they click your paid ad ? Was it a paper ad with a link ? Was it a QR code ?


The location they come from will also influence what you want to tell and show those visitors. E.g. if they are searching for a specific action or product, you should better not show your homepage, but rather a tailor made page talking about this topic with a specific call to action. If that page can not be reached through normal navigation on your website, you are sure that counting the number of visits or "landings" on this page has a one-on-one relation with the related ad. That's the landing page trick: have website pages that are not reacheable through your normal site navigation.

It would not be unusual for a business to have 10-30 different landing pages at a given moment, all matching particular marketing messages which link to them

 

Sample landing page:

 

 

 

Why landing pages ?

  • For analytical reasons: be able to measure where people come from
  • Only the ad mentioning this landing page can be the source
  • A specific page can contain content perfectly matching the ad
  • And a call to action matching the add

 

How to build an effective landing pages?

  • Good Looks
  • Good Keywords context
  • Good Way’s to contact
 
 

Optimization quiz

Apply below on your landing page to improve it...
 
 
(source: Hubspot Optimizing_Landing__Pages_for_Conversion_v4.pdf whitepaper)