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1 Comparing SEO & SEA

SEA (Search Engine Advertising) or SEM (Search Engine Marketing) are synonyms for paid internet marketing. How do those techniques relate to SEO ?

SEO will cost you time and sweat to implement (indirect cost), SEA will cost you money (direct cost of paying Google, Bing,...)
SEO will achieve its result with a slow ramp up – as your website will slowly achieve a better ranking. SEA will have an immediate effect, as soon as you activate your campaign.
SEO will cost you sweat: quite some work has to be done to construct a quality website, have the link building, have the regular content updates. Setting up an ad in SEA is quick and easy.
What you achieve with SEO will last for quite some time. It has a lag. SEA will give you a temporary result: stop paying, and you will not appear anymore on the SERP.

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