5 Act: Analyse internal environment

 

Goal

  • Analyse the internal environment of the business you selected.

 

Instructions 1 (activity part of permanent evaluation)

Format: Group activity
Case: take the current website of the business of your team or another class team (in case your business does not have a website)
Review this website for one of the 3 usability groups 
  • Guided user experience
  • Text Clarity
  • Design consistency
 
Use the checklist you find on course chapter "2. Current website" and apply it to this website
Try to be able to "consult" the customer on your findings. Your consulting is part of permanent evaluation
 

 

Instructions 2 (as part of your portfolio)

 
You will need to plan an interview with your business contact to get hold of part of this information, complemented with desktop research.
 
Document using a summary style (total internal environment analysis max 3 pages)
 
  1. Current marketing approach
  2. Usability of the current website.
  3. Ranking & #Visitors towards the current website
  4. Understand current Digital marketing activities
  5. Social media presence
  6. Current resources and skills
  7. Main processes and infrastructure
  8. ICT landscape

Proof (as part of your portfolio)

  • Build sub page “ACT 1.B: internal environment” as submenu of the menu “Activities” on your webshop.
  • Give your answers to the questions above.