B Internal environment

A typical e-commerce plan will start with an

• Analysis of the external environment
• Analysis of the internal environment

We have actually already covered a part of the external evironment analysis performing the niche market research in previous chapter.

So we will only focus on the second point: “Analysis of the internal environment”, in order to be able to check your business’ readiness to go for an e-commerce solution and check the state of its digital marketing.