4 Course examination

 

The course 'e-commerce' is evaluated by a mix of

During the semester:

 
Observation permanent evaluation counts for 30%
Group assignment counts for 70%

 

Examination period 3:

 
individual assignment counts for 50%
oral exam counts for 50%
 

Permanent evaluation for 30% consists covers

  • Written in-class tests and/or quizzes;
  • E-commerce case study analysis;
  • e-commerce related projects;
  • Presentations;
  • Research assignments;
  • Homework that demonstrates the application of appropriate e-commerce technologies.
  • Attendance and/or participation in class activities
  • Correct and appropriate language use increases the clarity of a text. Giving proper consideration to correct language use can therefore enhance your chances of success.

 

Group assignment for 70% covers

  • Students will showcase their skills and learn from their progression by creating a prototype webshop/website and the associated e-commerce and digital marketing solution for an existing business that will be visually and orally presented to the class during a show-and-tell session (= group presentation).
     
  • Before creating the webshop proposal, students need a company authorization. A template document has been prepared to formalise the authorization of the company.The document is available in Dutch and English.
    • Company authorisation.docx (English)
    • Toestemming bedrijf.docx (Dutch).

      (@student: Please get it filled in and signed, and return by submitting on Chamilo>assignments>company authorisation form. It is mandatory to get this authorisation - this will amongst others protect us from copyright infringement accusations)
       
  • The prototype webshop with its supporting digital marketing must contain the following: 
     
  1. The result of the different activities part of this class, including the overall e-commerce plan. The activity results requiring separate documentation are to be bundled under a placeholder menu tab "Activities" on your prototype webshop. 
  2. Prototype website/webshop and its associated digital marketing and e-commerce prototype implementation
     
  • Elaborate your webshop proposal in an online format by creating a free suitable website builder. Knowledge of HTML, CSS, Javascript will not be required for this class (you are marketing students, not web developers...
     
  • The webshop proposal will be judged on 1) content, 2) presentation and 3) correct English language usage.
     
  • A filled in participation form is signed off by the team providing indication of who delivered which part of the activities. The quality of an individual participation influences final scoring. One activity can be delivered by an arbitrary number of students. 

 

Examination

  • There is no exam. All point are to be gathered by the quality of your assignments and permanent evaluation.
 

More details about the group assignment will be given as the course progresses.

 

Exam and Assignments Language

By default, you are assumed to deliver the assignments in English and take the exam in English. A customer prototype webshop or e-commerce solution may be implemented in another language on condition the lecturer has passive knowledge of this language. Authorized languages are Dutch, French, German, English