2 Course overview
Topics covered during the course (not necessarily in this order) include:
- Course introduction
- Overview of Electronic Commerce (EC)
- E-Marketplaces (Auctions, Portals etc.)
- E-Tailing Products and Services
- Business- to-Business E-Commerce
- Seeking a webshop opportunity
- How to select your webshop platform ?
- Strategic analysis of an online business
- e-com & e-marketing objectives and plan
- Design your website & shop using wireframe
- Online Marketing and Online Consumer Behaviour
- Internet marketing strategy
- Social Media mktg strategy
- e-Mail Marketing fundamentals
- Mobile strategy
- E-Commerce Security
- Payment Solutions and Order Fulfilment
- E-Commerce Strategy and Global Issues
- Legal, Ethical and Tax Issues
- Analytics
- Conversion optimization fundamentals
- Showcase - presenting your webshop